Q1: Working for Hampton

All right, I tweeted at Joe. Didn't really go anywhere. I'm trying to figure out the best way to follow up. Rob connected me with Kimi. She replied, I don’t really know what angle to take with her.

What’s the next reach out step?

Q2: Hosting event with Shaan Puri

Shaan Puri talked about this “teen nerd awards” event the other day on MFM, and I want to help him run it. He said to hit him up if anyone is interested.

I need help brainstorming the best way to reach out to him. One idea is to “show up” with something already done, like, “I was just talking to a sponsor, and they’re interested.”

How would you go about this if you were me?

Idea -- help businesses get higher quality reviews (rather than just more quantity)

https://docs.google.com/document/d/1f7JUMzum5c62xkjv-2ADigFD8TMJKcx7DqadeqJEdn0/edit?tab=t.0

We posted a "Can you afford the house after divorce?" video with a Manychat quiz CTA.

The post generated 80+ comments and quiz responses, and I'm passing those leads to Angela, the divorce mortgage professional (she can work with people in any state, a rarity in mortgage world).

Right now she's only paying $99/month, so this wasn't designed as a lead-gen offer. But it made me wonder:

How do I determine whether I have a repeatable lead-generation business here versus just a successful piece of content?

These mortgage leads could be worth $1,000-$10,000+ each.

Right now I can see comments, quiz completions, and leads passed along, but not bookings, consultations, clients, or revenue.

I've attached the video, quiz, follow-up email, and lead sheet.

If you were me, what would you measure, what would you test next, and what business model would you be trying to validate?

IG HOUSE Video:

https://www.instagram.com/p/DZNaLSWxXwO/

House Quiz:

https://wtfdivorce.com/house

Quiz replies:

https://docs.google.com/spreadsheets/d/1DD9qmMUmRtNbz9-RSwUi6Z56dQbtPyiUxY-gqH2KqO4/edit?usp=sharing

Email I send right after quiz:

https://docs.google.com/document/d/10LTwpJjTxDnrUC37L6m0Pqn3BbgrBAd2qYffRlKuI9Y/edit?usp=sharing

https://www.linkedin.com/in/vladimirvasic?utm_source=share_via&utm_content=profile&utm_medium=member_ios

https://docs.google.com/document/d/1DIQr3lebIOjJnG-CNev8iZAj9Ed9XtjkhWCCWR41WDQ/edit?usp=sharing

1) I paused my assistant who was handling outreach and sales, so starting in June I'm taking it back over myself. Feels like a relief and I'll have more control.

One thing I've noticed is that I can usually get divorce lawyers to respond in DMs.

I can compliment their content, ask about their process, and get them talking. But then I hit an awkward transition point.

The flow tends to look like:

1. Compliment their content

2. Ask questions about their posting process

3. Ask about results they're seeing

4. Then I switch into explaining WTF Divorce

At that point the conversation often stalls.

I attached an example conversation (see doc) where the attorney responded multiple times and gave useful information, but once I started talking about WTF Divorce, the momentum dropped.

My questions:

* How would you structure a DM conversation that leads naturally to a call?

* How long would you stay in discovery before introducing what we do?

* What questions would you ask to uncover whether someone is a fit?

* Should I even be trying to explain WTF Divorce in DMs, or should the goal simply be to get them on a short call?

* Is there a better transition than "Here's what we do..."?

2) I'm rethinking our Instagram profile and link-in-bio.

Right now, if a lawyer checks us out after a DM, they land on a page that doesn't feel clear (see link below)

If the goal is getting divorce professionals interested in working with us, what should the profile communicate in the first 3 seconds?

What would you put in:

* The Instagram bio

* The main CTA

* The link-in-bio destination

If you were starting fresh in June, how would you design the entire path from:

DM → Instagram profile → Link in bio → Call booked?

I'm trying to build a repeatable outreach process rather than relying on random conversations.

Lawyer DM conversations: https://docs.google.com/document/d/1a2Q4TNOd-Ut-IMxUG73b6JmaRzB1CXPvfY1WfgD2Qbc/edit?usp=sharing Lawyer Tracking Sheet:

`https://docs.google.com/spreadsheets/d/15RRB5mkrAOUxvtdpIkTY_TdLY1at0FOsc5S9wMGpNVM/edit?usp=sharing

IG (191,000)

https://instagram.com/wtfdivorce

Get Featured New Page (with new video)

https://featured.wtfdivorce.com/

Google Doc Version:

https://docs.google.com/document/d/1QVlj5hiPkIklxww4u9OZ5TOsli4iCxv4oeNGM9VJbQk/edit?usp=sharing

What do you think about this landing page?

This is an UpSell Landing Page which will have from one to four upsell modules. It depends on potential that client has. 

It will be dynamic on the website.

Right now we have with tabs and each has VSL and data about that client transferred through URL send by email.

https://cvs101.com/index.php?id=472